DROP THE NICKEL TO BE SCREENED IN VIRDEN
MONDAY, NOVEMBER 15

HOMECOMING OF A MADE-IN-MANITOBA MUSIC LEGEND THAT NEVER SANG A NOTE
New film has hometown connection

Few things define an era or a memory like the musical soundtrack that accompanied it.

During the 1950’s, 60’s and 70’s that soundtrack was played on jukeboxes, a stark contrast to the solitary iPods of today. At the peak of jukebox popularity, names like Cummings, Bachman, St. Germain, Cochrane and Young were emerging and altering the musical landscape across North America.

Another name, one that came before them all, played just as big a role – although a very different one. David C. Rockola of Virden, Manitoba, contributed to a musical revolution of his own when in 1935 he began manufacturing the now legendary jukeboxes that would bear his name.

The Rock-Ola, along with the Wurlitzer, Seeburg and AMI models, became a work of art in its own right. Today collectors the world over covet, stalk and restore the best of these glowing neon temples of tunes.

Dave Gaudet is one such collector, and through Drop the Nickel, a documentary from Winnipeg’s Farpoint Films and Scotfree Productions, he shares his quest to find the elusive Rock-Ola 1428 and stock it with made-in-Manitoba hits that defined generations.

“What a wonderful contribution by a Manitoban to our collective musical landscape, and from a town that I hold dear to my heart, Virden,” said Scott Leary, Director of Drop the Nickel.

Drop the Nickel is a homecoming for Rock-Ola, and a love-letter to the artists whose music made them live. Manitoba Homecoming 2010 has been following the progress of the film and is pleased to bring it home to Virden for an exclusive screening.

“This film is built around some amazing revelations about Manitoba’s musical and cultural history,” said Kevin Walters, Executive Director, Manitoba Homecoming 2010. “Sharing the Rock-Ola story with a new generation is exciting and we’re proud to be a part of this true homecoming.”

Drop the Nickel is available exclusively on MTS Winnipeg On Demand. Along with Manitoba Homecoming and Farpoint Films, MTS will be opening the doors of the Aud Theatre in Virden for a special screening of Drop the Nickel on Thursday, November 18th at 7:30 pm. Admission is free, doors open at 7:00pm. The film is 45 minutes long and will follow with a reception and Q & A with Leary.

“The achievements of David C. Rockola make for a wonderful made-in-Manitoba success story,” said Kelvin Shepherd, President, MTS. “We are pleased to support Homecoming 2010 by presenting this special screening of Drop the Nickel in Virden.”
 

 

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